Books by Dr. Ralph F. Wilson

How to Write an Ad that Clicks published in November 2008 explains in 66 pages the how to write a short Internet ad that gets results. Outlines the basics of copywriting, then gives specific instructions for writing headlines as well as the peculiarities of writing ads for Google AdWords text ads, banner ads, and e-mail ads.

How to Develop a Landing Page -- completely revised and written for mid-2008 -- explains how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits.

Guide to Search Engine Optimization (2007 Edition) is brief (97 pages), clearly-written, designed to help you understand how to do basic SEO to make search engine-friendly webpages and navigation system, develop an effective linking campaign, and outsource SEO to another firm. If you're trying to understand what is important and what's not, this is the book for you.

How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website.

Social Bookmarking and Marketing. Trying to get to the bottom of Web 2.0 tools such as social bookmarking? In this 28-page report Dr. Wilson explains what social bookmarking is all about, why people do it, explores the demographics of taggers, and ranks the most important sites in terms of traffic. Then he outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes. He reviews tools, explains how sites pass PageRank, and explains how he is using principles learned in his own marketing. The report concludes with annotated links to 32 articles on the subject.

Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations.

How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc.

Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell.

The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses.

The Shopping Cart Report (2004 Edition). This 766-page report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors.

Report on Affiliate Management Software 2005. Comprehensive examination of the important features found in standard and advanced, with help to discover their relative importance to the merchant. Lists 50 standalone affiliate software management programs and another 55 integrated into shopping carts. Offers five Web Marketing Today Awards of Merit 2005 to outstanding software vendors. Concludes with limited user feedback.

10 Steps to E-Business on a Shoestring. This 80-page e-book takes you through the 10 vital, irreplaceable steps of developing a profitable e-business online. You won't find hype or starry-eyed dream. Instead you get the straight scoop, and dozens of cost-saving tips from an expert who built his own successful online business on a shoestring. 

Planning Your Internet Marketing Strategy (John Wiley & Sons, 2002). This book helps you get an overall view of what's involved in developing an online business strategy. Helps you set goals for your e-business, differentiate your company's products and services, position your company in the consumer's mind, master product strategy, placement, promotion, and pricing (the 4Ps), budget, and implement your plan. Available through Amazon.com.

Other e-books by Dr. Wilson include:

• PayPal Buyers Report 2004. 53-page report provides analysis a July 2004 survey and conclusions about the relative importance of offering PayPal as a payment option.
• Reciprocal Linking Tools. 23-page report reviews the important reciprocal linking management software tools and recommends several. Includes an article by John Gracey on "What to Look for in a Quality Reciprocal Link Partner."
• A Merchant's Guide to E-Commerce Payment Gateways
  Introduction, user feedback, cost comparisons between service bureaus and gateway solutions, and Wilson's recommendations.
• Demystifying Viral Marketing
  Defines viral marketing, examines the basic theory, displays a variety of applications of the principles, and gives you some direction on how you can use viral marketing principles in your marketing strategies.

In addition, Dr. Wilson has written a number of books to aid in Bible study.

Recognized as one of the world authorities on Web marketing and e-commerce, Dr. Wilson has published business e-mail newsletters since 1995, and has developed successful models for both free and paid newsletters. Business Week calls him an "Internet Guru" and praises his online resources. He is the founding editor of Web Marketing Today and  Web Marketing Today Premium.  He is a popular speaker and e-commerce consultant in the US and abroad.