How to Write an Ad that Clicks
A Guide to Writing Effective, Short Internet Ads
by Dr. Ralph F. Wilson, Editor, Web Marketing Today
 |
|
Having trouble writing an ad that gets enough click-throughs? Here's help.
I write for the small to medium business men and women who wear several hats. I even write for newbies at ad agencies who can’t write a decent ad and know it.
I became aware of the need for this short book as I worked with advertisers who wanted to put an ad in my e-mail newsletter Web Marketing Today®. Over the years, I’ve received ad after ad that I know won’t work. If I let these ads run as is, they’ll bomb for sure – and I’ll get blamed: "I advertised with you, and it didn’t do any good!" And so I work with advertisers to improve the ads -- to give them punch. That way their hard-earned advertising dollars will do the most good and hopefully the ads will pay for themselves many times over.
This 66-page book published November 4, 2008 contains the kind of practical advice I give advertisers. This is not the last word on all Internet advertising. But what I've tried to do here is to make available in short scope -- small business marketers don't have a lot of time to spend reading -- the basics of how to write brief ads of all kinds. Then I focus on the ads most likely to be employed by small to medium businesses: Google AdWords text ads, banner ads, and brief e-mail promotions. I conclude with a chapter explaining how to track the success of ads and improve them.
This material will help you write a better ad, an ad that will make you money – an ad that clicks!
How to Write an Ad that Clicks, takes you step-by-step through the process. Here's the short outline:
|
- Introduction to Online Advertising
- Ad Writing Basics
- How to Write a Great Headline
- Supplemental Ad Copy and the Call to Action
- How to Write a PPC Text Ad
- How to Design a Banner Ad
- How to Write Short E-Mail Ads
- How to Track Your Ad Campaigns
You can take a look at the detailed table of contents, if you like.
The cost of my book in e-book format is only $14.95. It will help make your advertising expenses pay handsomely in new customers and growing profits.
|
E-Books differ from Printed Books Here's how.  If you don't already have Adobe Acrobat PDF Reader, you can download a FREE copy here |
|
- Secure transaction protects you.
- Privacy protection against identity theft.
- About the author
- How does an "e-book" differ from a printed book?
- Guarantee and Refund Policy