Guide to Search Engine Optimization (Third Edition)
Does your site rank low, but you don't have a clue how to raise your search engine rankings?
Are you overwhelmed with data about Search Engine Optimization (SEO) and still don't really understand where to go from here? Guide to Search Engine Optimization by Dr. Ralph F. Wilson is for you. It differs from many SEO e-books in these ways:
- It is clearly-written and designed to be understood by someone fairly new to Internet marketing.
- It is not a guide to all the current tricks of the SEO trade that work today and are obsolete six months from now. Rather, it presents the enduring basics and puts them in perspective.
- It is practical -- how to set up search-engine-friendly webpages, how to develop your own linking campaign, and how to outsource SEO with your eyes open.
- It's short, only 97 pages. It is fast-paced, concise rather than comprehensive.
- It's inexpensive, only $14.95 as an e-book, $20 as a printed book
If you're an SEO expert, this book is not for you. Nor will this make anyone an SEO expert. Guide to Search Engine Optimization is designed -- pure and simple -- to clarify what SEO is all about so you can make informed decisions on how to approach it.
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Here are the chapters. Notice the clear Seven Step core of the presentation:
- An Introduction to Search Engine Ranking
- Step 1. Conduct Keyword Research
- Step 2. Determine Current Ranking
- Step 3. Make Your Webpages Search Engine Friendly
- Step 4. Help Search Engines Index Each Page in Your Site
- Step 5. Get Links to your Website (14 strategies explained!)
- Step 6. Optimize Key Webpages
- Step 7. Keep from Getting Banned by the Search Engines
- Outsourcing Search Engine Optimization
- SEO For Local Businesses
- Appendix 1: Search Engine Optimization Software
- Appendix 2: Search Engine Optimization Resources
If you like, here is a detailed table of contents. By the time you finish this book you'll have a pretty good idea of the shape of the task. You'll probably know how much you can do in-house and what you may have to outsource to an expert.
This third edition, updated July 10, 2007 offers details on how to do search optimization for your site this year. It is about 10% larger than the 2006 edition, adding particular updated material, especially on how to conduct a linking campaign.