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31-Mar-2009 |
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ISSN 1094-8112 | |
Circ. 104,348 | |
In this issue ...
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Dear [fname], We're switching to a new format -- (1) shorter newsletter, (2) longer, more in-depth articles which you can read on the website, and (3) more content. I hope you like it. I'll be telling you more in a few days. God bless you,
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Why Good Navigation Is Essential to Your Site's SuccessTodd Follansbee reports Forrester Research that only about 3% of sites pass Forrester's usability guidelines. This begins a series that will outline how to improve site navigation. Read more ...
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Navigation Part 1. How to Design a Good Nav BarUsability expert Todd Follansbee offers definitive guidelines on what constitutes a good nav bar. Unfortunately, most nav bars don't make the cut. In this major article Follansbee outlines four important guidelines, explains why each is important, and provides implementation notes. Read more ... |
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Using Banner Ads to Promote Your WebsiteAre banner ads dead? Don't count them out yet -- but be wise. This popular article by Dr. Ralph Wilson gives you an overview of banner ad terminology, important metrics, the formula for determining banner ad cost per sale, and lower cost approaches than the traditional CPM pricing. Recently updated. Read more... |
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Our recent eCommerce Leadership Summit brought together an incredible group of industry pioneers. The theme was “Leadership in a Challenging Economy”, and one leading retailer, Prime Electronics, offered insights for increasing customer satisfaction and repeat buyers. |
Dr. Ralph F. Wilson, Editor, Web Marketing Today® Free Edition
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